Essay about Cultural Myths and Advertisements - 824 Words

Cultural Myths and Advertisements Go Together In companies wanting to be successful they have to attract customers somehow into buying their products. The most effective way to do so is to advertise/promote the product through TV, magazines, or billboards. These advertisements later lead to people having cultural myths, â€Å"a story or idea that explains the culture or customs of people† (Davis). A cultural myth is a traditional story that holds special significance for the people of a given culture. â€Å"Myths are the motivating stories or ideas common cultural practices†, said J. Francis Davis in the article Power of Images: Creating the Myths of Our Time. In this paper, I will identify 2 cultural myths, your body is not good enough and†¦show more content†¦After trying it out for a few days there was only one thing I did not notice which was; renew. Overall I was somewhat satisfied with the Garnier BB Cream: Skin Renew, but just like how this ad convinced me to want to try the product that is basically how it is with other women when the ad is pretty much saying that you have to change in order to be accepted. Happiness, satisfaction and sex appeal: â€Å"The New Scent of Attraction for Her† The majority of women make being attractive, looking good at all times or having all attention on them a big priority. They would all want to look perfect like super models or actresses. For example in Cosmopolitan Magazine there is an ad for the famous actress Halle Berry’s perfume â€Å"Closer: The New Scent of Attraction for Her†. Halle Berry is the main focus on the ad; she is wearing a white button up shirt, sleeves rolled up to her elbows, completely unbuttoned, somewhat open where her bra is visible. She also has a black tie around her neck and what looks to be a shirtless man holding her by her waist. While on the bottom right corner is the perfume bottle. The ones selling this product obviously want to grab your attention by Halle Berry being practically the main focus. People viewing this advertisement will only be focusing on the attraction of the image, how they would love to look like her and by buying the product it might boostShow MoreRelatedThe Rhetoric Of The Image By Roland Barthes1407 Words   |  6 PagesRhetoric of the Image’ Roland Barthes utilises an advertisement from Italian food company ‘Panzini’ in order to illustrate three types of messages identifiable within an image. He describes these messages as ‘linguistic’, ‘non-coded’ and ‘coded’ messages. In doing so he identifies how images can hold significance for readers beyond their literal meaning. This essay aims to utilize this theory by applying these three messages to a Plunket advertisement in central Wellington. 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