Essay about Cultural Myths and Advertisements - 824 Words

Cultural Myths and Advertisements Go Together In companies wanting to be successful they have to attract customers somehow into buying their products. The most effective way to do so is to advertise/promote the product through TV, magazines, or billboards. These advertisements later lead to people having cultural myths, â€Å"a story or idea that explains the culture or customs of people† (Davis). A cultural myth is a traditional story that holds special significance for the people of a given culture. â€Å"Myths are the motivating stories or ideas common cultural practices†, said J. Francis Davis in the article Power of Images: Creating the Myths of Our Time. In this paper, I will identify 2 cultural myths, your body is not good enough and†¦show more content†¦After trying it out for a few days there was only one thing I did not notice which was; renew. Overall I was somewhat satisfied with the Garnier BB Cream: Skin Renew, but just like how this ad convinced me to want to try the product that is basically how it is with other women when the ad is pretty much saying that you have to change in order to be accepted. Happiness, satisfaction and sex appeal: â€Å"The New Scent of Attraction for Her† The majority of women make being attractive, looking good at all times or having all attention on them a big priority. They would all want to look perfect like super models or actresses. For example in Cosmopolitan Magazine there is an ad for the famous actress Halle Berry’s perfume â€Å"Closer: The New Scent of Attraction for Her†. Halle Berry is the main focus on the ad; she is wearing a white button up shirt, sleeves rolled up to her elbows, completely unbuttoned, somewhat open where her bra is visible. She also has a black tie around her neck and what looks to be a shirtless man holding her by her waist. While on the bottom right corner is the perfume bottle. The ones selling this product obviously want to grab your attention by Halle Berry being practically the main focus. People viewing this advertisement will only be focusing on the attraction of the image, how they would love to look like her and by buying the product it might boostShow MoreRelatedThe Rhetoric Of The Image By Roland Barthes1407 Words   |  6 PagesRhetoric of the Image’ Roland Barthes utilises an advertisement from Italian food company ‘Panzini’ in order to illustrate three types of messages identifiable within an image. He describes these messages as ‘linguistic’, ‘non-coded’ and ‘coded’ messages. In doing so he identifies how images can hold significance for readers beyond their literal meaning. This essay aims to utilize this theory by applying these three messages to a Plunket advertisement in central Wellington. Firstly, one can apply theRead MoreThe Communication of Meaning in Advertising Essay1277 Words   |  6 Pagesunderstanding just how meaning is constructed within an advertisement; as will be discussed hereafter. In the attached advertisement of women’s fashion brand St John, featuring actress Angelina, the constructs of semiotics can be applied to analyse the significance of certain signs, ideologies, myths, and the influence of celebrity, and to comprehend how these elements combine to produce a particular discourse. In having a clear sense of cultural literacy, St John is able to convey distinct meaningsRead MoreEssay on Media Advertising - Absolut Advertising Campaign1675 Words   |  7 Pagesstatement. What is the definition of art, of life? The phrase suggests that art reinforces cultural and social beliefs by using the verb imitate. If art imitates life, then life imitates art. The verb is reflexive and positioned in the middle of the two words it is reflecting. It is true then, the language speaks for itself, and this political statement can be used as a tool to find the underlying cultural belief within a text. How is this theory that art imitates life, and life imitates artRead MoreThe Nivea Stress Protect Antiperspirant Deodorant Advertisement1610 Words   |  7 PagesThe Nivea ‘stress protect’ antiperspirant deodorant advertisement, televised in 2014 by Beiersdorf Australia Ltd, is a text which constructs an evident manipulation of gender roles and their function in consumerism. In this advertisement a man appears stressed from work and collapses lethargically on the couch while the woman arrives home from work looking energetic with a young child, bags of shopping and speaking on the phone. Through Semiotics, the study of signs and their meanings, I will analyseRead MoreHappiness And Happiness : The Myth Of Happiness1083 Words   |  5 PagesThis belief is reinforced by countless advertisements we see and hear everywhere, whether that be on the internet, television, radio, or on massive billboards that we drive by every single day. Two ads in this analysis will reinforc e this cultural myth while one ad will challenge it and say that happiness is different and independent of the social class that one belongs to, and the amount of wealth that one amasses. One common or widespread cultural myth about social class is that the people whoRead MoreIs Beauty a Social Construct? Essay1240 Words   |  5 Pageswomen’s movement, her interest in media, and her background in modeling. She began her film Killing Us Softly by showing vintage magazine articles and advertisement that she claimed are responsible for creating â€Å"an epidemic of eating disorders†. In 1991, Naomi wolf’s bestseller the beauty myth claimed the obsession with beauty was the result of a cultural conspiracy seeking to undo psychologically and covertly all the good things that feminism did for women. She argues that ideology of beauty is theRead MoreIdeological Analysis Of Old Spice Advertising Essay980 Words   |  4 Pagesof the advertisement across multiple media. The campaign centers on Old Spice Man played by actor and model . While reciting rapid paced monologues regarding Old Spice product benefits, Old Spice Man progresses through â€Å"vari ous activities, locations, costumes, and/or extraordinary situations, all in one uninterrupted take while maintaining constant eye-contact with the camera in a nonchalant demeanor† (Vogue Vibes, 2015, para 1). Typically, The Man Your Man Could Smell Like advertisements concludeRead MoreMythology In Fan Mythology742 Words   |  3 PagesThe definition of the term Myth is that it is defined by its content, context, and/or its function. Most often when we think or hear the world myth we think of ancient Greek and Roman stories that tell us tales of gods, heroes, and monsters; in the modern world it is also used to butter up advertisements, and of course in fan fiction. When you look at the concept of myth it has been important to the practice and analysis of fan work, including fan fiction, on three levels: content, form, and theoryRead MoreBarbie Dolls, By Mattel, An American Multinational Toy Company1217 Words   |  5 Pagesclaim that Barbie is the cultural icon of female beauty that provides a desirable role model for young girls. Therefore, Barbie perpetuates this concept of the beauty myth. The beauty myth, as stated by Ryle (2013) is â€Å"the belief in a quality called beauty that is real and universal and that women, as a result of biological, sexual, and evolutionary factors, should want to embody, while men should desire the women who embody that ideal of beauty.† (p. 259). Also, the beauty myth can be viewed as a ofRead MoreRoland Barthes developed a range of semiotic tools to analyse the cultural meanings1729 Words   |  7 Pages3. Roland Barthes developed a range of semiotic tools to analyse the cultural meanings that are co nveyed in advertising images, in a particular context. Using these semiotic tools, select and analyse four magazine adverts. This essay will discuss Roland Barthes’ ideas and his semiotic tools, and will also look at how Barthes uses these tools to analyse images and how they make us think. Roland Barthes was a French philosopher who wrote many books about the literary theory and semiotics. His writing

20th Century Themes in Midaq Alley - 1710 Words

20th century themes in Midaq Alley Cairo Egypt, as well as the rest of the world today, is going through fast changes quite often. In Midaq Alley, Naguib Mafhouz slows down the fast paced changes in Cairo during World War 2 by revealing the intimate lives of the Alley inhabitants. The roles that the characters are born into are no longer wanted by the younger generations due to the hopeful gains offered in the material world. By referring to and utilizing the four 20th century themes of, global interrelatedness, identity and difference, the rise of the mass of society, and technology versus nature while reading, the audience can better understand life in the Middle East. Midaq Alley helps make clear what the innermost workings and true†¦show more content†¦He goes into great sensual detail about how he watched her grow up from a twig into a slender and endowed 20 year old. Samir’s heart attack essentially leads Hamida to Ibrahim who believes she is, â€Å"a whore by instinct†(Mafhouz 198). Ibrahim greatly manipulated her naivety, anger, and lack of life experience. Her anger was told most presently during their first meeting when, â€Å"her blood boiled. She wanted to humiliate him with loud curses in front of the whole crowd†(Mafhouz 157). Hamidas’ youngness and lack of direction can be seen when Hamida gave into Ibrahim’s charm and entered defeated into his world of prostitution. This can be further grasped when the narrator said, â€Å"She felt that life was the only enemy she did not know how to deal with†(Mafhouz 165). The cafà © owner Kirsha brought disgrace to his family and gossip to the Alley by his lust for and evening sprees with young boys. In turn, Mrs. Kirsha turns to Radwan Hussainy as a last resort for guidance and sums up Kirsha’s struggles by telling him that, â€Å"He is completely immoral and neither his age, his wife, nor children can cure his lechery†(Mafhouz 91). More tow nspeople, such as the filthy cripple maker Zaita and the dirty and uneducated dentist Dr. Booshy, can be seen later in the story giving into their desires by robbing graves for gold teeth plates. This affected all of the townspeople greatly, more so Mrs. Afify who had been given a set of gold teeth from Dr. Booshy (Mafhouz 229).Show MoreRelatedMidaq Alley Essay1794 Words   |  8 PagesThe theme of Midaq Alley cuts to the heart of Arab society. Namely, it shows how a group of characters living in the same slum neighborhood responds to the combined promise and threat of Western-influenced modernization. Midaq Alley is about the Egyptian residents of a hustling, packed back alley in Cairo in the 1940s. The attempts of several residents to escape the alley and move up in status end with dreams broken and unfulfilled. The opening sentences of Midaq Alley points to a world bypassedRead MoreEssay on Midaq Alley1828 Words   |  8 PagesThe theme of Midaq Alley cuts to the heart of Arab society. Namely, it shows how a group of characters living in the same slum neighborhood responds to the combined promise and threat of Western-influenced modernization. Midaq Alley is about the Egyptian residents of a hustling, packed back alley in Cairo in the 1940s. The attempts of several residents to escape the alley and move up in status end with dreams broken and unfulfilled. The opening sentences of Midaq Alley points to a world bypassed

Kandinsky, Wassily Untitled Improvisation III free essay sample

Examines 20th century Russian painters life, creative influences development analyzes 1914 abstract works form, color, symbolism. Wassily Kandinskys Untitled Improvisation III (1914), a work owned by the Los Angeles County Museum of Art, was done in oil paint on cardboard. The painting measures approximately 25 by 20 inches. This work is one of a series Kandinsky painted in the first years of his experiments with purely non-objective art. Kandinsky theorized about abstract painting and Untitled Improvisation III can be studied with reference to his theories about color and spirituality in art. Kandinsky was born in Russia in 1866. He became a lawyer and it was not until he was thirty years old that he gave up a career as a legal scholar to become a painter. In 1896 he moved to Munich to take up his new career and, with trips to Paris, became familiar with the current trends in painting. In 1907 he exhibited with the early German expressionist group Die Brucke (The Bridge). We will write a custom essay sample on Kandinsky, Wassily Untitled Improvisation III or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sometime between 1910 and 1912 he painted his first non-objective work a watercolor.

Homelessness and Children Essay Example For Students

Homelessness and Children Essay Around the world millions of children are found homeless, sleeping in the streets, under bridges, or on deserted properties. Their days are spent hustling by prostitution or petty crimes. They prey on each other as well as people passing by that they manage to steal from. Yet still this is home to these children, where they are deprived of the most basic human needs, housing, food, and clothing. Since they have no family or relatives and no hope for the future, they have been tagged Nobodys Children or Throw away Kids, living each day as if it were the last, causing them to become outlaws, which as a result is a threat to the security of the community we live in. There are various reasons that children are found homeless, ranging from their own desire to leave home to become independent of their parents rules, to broken marriage where the father is absent from the family which is the most likely cause. However some parents are irresponsible in caring for their children. Some parents beat them, sexually abuse them, or throw them out of the family into the streets to fend for themselves, resulting in the child feeling that he or she is better off by his or her self, even living on the streets. Statistics show that sixty percent of the homeless children between eight and seventeen years of age use hallucinating substances, forty percent use alcoholic beverages, sixteen percent are drug addicts, and ninety two percent use tobacco products. In an effort to belong and be loved many of these homeless children find themselves becoming family members to gangs promoting further negativity in their lives. Since they dont have any marketable skills, they often survive by begging, stealing, and selling their bodies for money. It is not easy to help homeless children because the majority of them are afraid, and they refuse to submit information to authorities. Some homeless children have managed to escape from the homeless condition because of help from kind people and their own willingness to learn and work to overcome the anxieties and insecurities that homelessness offered them. There have been efforts on the part of organizations to solve the problem by means of charities, foster homes, orphanage, and reform. But in spite of these efforts and funds expended by the government the problem continues to rise because solving todays housing problems and meeting tomorrows housing needs prove to be an overwhelming task for the government because the problem of housing shortage and homelessness is not an isolated issue. Other problems such as population growth, poverty, unemployment, and inflation has to be addressed and without successfully handling these problems there doesnt seem to be much hope for the homeless whether he or she is adult or child having what is basic to human needs: shelter. .